With the aim of raising awareness among women about breast cancer and increasing access to diagnostic opportunities and treatment guidance, in October, we created the “ Rosé October ” campaign.
The campaign was active during the month of October and 2% of the sales revenue from Tônica Rosé were used to carry out tests in a mobile unit, the Américas Amigas institution, chosen through voting.
The start of the campaign was marked by voting between 3 breast cancer prevention institutions, Américas Amigas, Protea and Quimioterapia e Beleza, with Américas Amigas being elected the winner, with the highest number of votes during the voting period.
During the month, we invited Digital Influencers Janaina Almeida, Giulianna Nardini, Eliza Montes and Carolina Magalhães to tell a little more about their journey of discovering and treating breast cancer, as well as showing other women the importance of diagnosis.
At the end of the month, we ended the campaign, where we were together for more smiles and sharing the importance of self-care with more people.
You can find all the information about the Pink October campaign by visiting http://outubrorose.wewi.com.br
