Did you know that practicing conscious consumption helps to save water? When we think about water consumption, we always limit ourselves to the physical, whether it's how much we use in a shower or even the amount we drink in a day, but the truth is that it doesn't stop there!
The concept of virtual water is here to demonstrate this. It is basically all the volume used in the production chain of something, that is, it is the water that you consume without seeing it. Practicing conscious consumption means having a critical and reflective attitude when choosing and using material goods. By consuming only what is necessary, you reduce your water footprint, as you save this natural resource used at the time of manufacturing.
To help you understand what we are talking about, check out the water consumption used in different products:
